Press Contacts:
Claire Tan, Datumstruct
+65 6749 0206, clairetan@datumstruct.com
Serge Konter, SpinetiX
+41 21 341 15 56, serge.konter@spinetix.com
Datumstruct signs distribution for SpinetiX
Digital Signage Solutions for South East Asia Region

Singapore - January 20, 2010 - Swiss digital signage manufacturer SpinetiX announced the appointment of Datumstruct as Certified Distribution Partner (CDP) for the SpinetiX digital signage hardware & software solutions for the South East Asia region.
The SpinetiX HMP100™ is the first Hyper Media Player (HMP) available on the market. Utilizing open software standards the HMP100 is the ideal solution for digital signage. The HMP100 answers the growing demand for affordable targeted messaging with customized information in public places. Based on the SVG (Scalable Vector Graphics) platform it allows the ability to mix streaming video, encoded video or images and audio file formats combined with other dynamic information such as RSS or XML into the presentation. Integrating existing hardware and open software technologies, SpinetiX' solution simplifies access, distribution, scheduling and manipulation of digital media into a signage system. Cost reduction and interoperability with open standards are SpinetiX focus.
“HMP100 represents an alternative to the traditional distributed video from a single PC or individual PCs at each display which have previously been used to deliver content.” said Serge Konter, Marketing Manager at SpinetiX, “The HMP100 is an incredibly small solid state solution with low power use and reliable operation.”
“Datumstruct Group is very pleased to be able to offer such an innovative product in the South East Asia and as well China market” said Timothy Tiah, Director and Head of the Technology Business Division. “SpinetiX’ solution is unique in providing alternative PC solution for the growing Digital Signage Market. The use of open standards such as SVG, JavaScript and XML allows users to create custom software specific applications. With SpinetiX, Datumstruct will continue to enhance its total Digital Signage offering and value-add to our partners & resellers.”
About Datumstruct
Established in 1997, Datumstruct is the leading regional value-added distributor and solution provider in Asia Pacific with more than 10 years of experience in designing, providing and implementing IT Operation Management and Command & Control Centre solutions for various industries and government agencies across different countries. Apart from offering these solutions, Datumstruct provides professional audio video integration via the channel partners. We are represented locally throughout Asia with regional offices in Singapore, Malaysia, Thailand, Indonesia, Philippines, China, Hong Kong and Europe. www.datumstruct.com
About SpinetiX
SpinetiX SA is a Swiss hardware manufacturer of professional digital signage hardware devices. Find more information about SpinetiX products at www.spinetix.com
SpinetiX, the SpinetiX logo, HMP Hyper Media Player, are trademarks of SpinetiX S.A. Other company and product names and logos may be trademarks of their respective owners.
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